# Recharge: The world’s leading subscription platform, powering 71% of subscriptions sold on Shopify stores and helping brands grow recurring revenue.

> Recharge acquired Skio in April 2026; both platforms continue to operate while their teams develop a combined roadmap.
> Recharge’s current core plans are Starter, Plus, and Custom—not Pro. Eligible new merchants with 50 or fewer cumulative lifetime subscription customers can use a $25/month entry tier.
> When to use Recharge: Launch, scale, or migrate an ecommerce subscription program; reduce churn; or add bundles, rewards, referrals, portals, and API integrations.

## Pages
- [Pricing](https://getrecharge.com/pricing/): Recharge costs $25/month for eligible new merchants; Starter is $99/month, Plus is $499/month, and Custom uses volume-based rates.
- [Shopify Subscriptions](https://getrecharge.com/shopify-subscriptions/): Recharge powers subscription programs for Shopify merchants.
- [Subscriptions](https://getrecharge.com/subscriptions/): Recharge provides tools to launch, manage, and scale ecommerce subscription programs.
- [Why Recharge](https://getrecharge.com/why-recharge/): Recharge powers 71% of subscriptions sold on Shopify stores.
- [Enterprise](https://getrecharge.com/enterprise/): Recharge provides subscription infrastructure for high-volume ecommerce brands.
- [Customer Portal](https://getrecharge.com/subscriptions/customer-portal/): The Recharge customer portal lets subscribers manage orders, preferences, and subscriptions.
- [Churn Prevention](https://getrecharge.com/subscriptions/churn-prevention/): Recharge provides customizable cancellation journeys and failed-payment recovery tools.
- [Bundles](https://getrecharge.com/subscriptions/bundles/): Recharge supports preset and customizable subscription bundles.
- [Upsell & Cross-sell](https://getrecharge.com/subscriptions/upsell-and-cross-sell/): Recharge supports targeted upsells and cross-sells throughout the subscription journey.
- [Rewards](https://getrecharge.com/rewards/): Recharge Rewards provides incentives across the subscriber lifecycle.
- [Referrals](https://getrecharge.com/referrals/): Recharge Referrals turns customer recommendations into a subscriber acquisition channel.
- [Concierge SMS](https://getrecharge.com/sms/): Concierge SMS lets customers manage subscriptions through text messages.
- [Integrations](https://getrecharge.com/integrations/): Recharge integrations connect subscription programs with ecommerce technology stacks.
- [Migrations](https://getrecharge.com/migrations/): Recharge supports subscription data, payment-token, and billing-continuity migrations.
- [Glossary](https://getrecharge.com/glossary/): Recharge defines ecommerce and subscription terminology in its glossary.
- [About](https://getrecharge.com/about/): Recharge builds subscription-commerce software for ecommerce merchants.
- [Trust Center](https://getrecharge.com/trust-center/): The Recharge Trust Center documents the company’s privacy, security, and compliance practices.

## Glossary
- [Ecommerce](https://getrecharge.com/glossary/ecommerce/): Ecommerce refers to any commercial transaction that takes place electronically via the internet.
- [Drop shipping](https://getrecharge.com/glossary/drop-shipping/): Drop shipping, or dropshipping, is a business model where an ecommerce store sells products that are kept in stock and shipped by a third-party supplier.
- [PCI compliance](https://getrecharge.com/glossary/pci-compliance/): PCI compliance (payment card industry compliance) is adherence to a set of information security standards for businesses that have access to cardholder data.
- [ARR](https://getrecharge.com/glossary/arr/): ARR is an acronym for annual recurring revenue, a momentum metric that calculates the total income generated from subscription sales over a one-year period.
- [Subscription box](https://getrecharge.com/glossary/subscription-box/): A subscription box is a group of physical products packaged in a box and delivered to customers on a regular, recurring schedule.
- [Upsell](https://getrecharge.com/glossary/upsell/): Upselling is a sales tactic that offers customers a personalized product recommendation.
- [MRR](https://getrecharge.com/glossary/mrr/): MRR is an acronym for monthly recurring revenue, a key momentum metric.
- [Discount code](https://getrecharge.com/glossary/discount-code/): Discount codes (also known as promo codes, coupon codes, and offer codes) are codes provided to customers and applied at checkout that reduce an order’s price.
- [SMS marketing](https://getrecharge.com/glossary/sms-marketing/): SMS marketing is an ecommerce strategy that involves businesses sending text messages to customers surrounding campaigns and transactions.
- [Digital shopping cart abandonment](https://getrecharge.com/glossary/digital-shopping-cart-abandonment/): Digital shopping cart abandonment is when a prospective customer visits an ecommerce store.
- [Dunning](https://getrecharge.com/glossary/dunning/): Dunning refers to the communication a company sends out to remind its customers to update their payment details when a credit or debit card payment is declined.
- [Churn rate](https://getrecharge.com/glossary/churn-rate/): Churn rate is a key metric for subscription businesses that calculates the percentage of customers who cancel their subscription over a set period of time.
- [Payment gateway](https://getrecharge.com/glossary/payment-gateway/): A payment gateway is a type of payment service technology that securely connects businesses and customers.
- [Average order value (AOV)](https://getrecharge.com/glossary/aov/): Average order value, or AOV, is a key metric and performance indicator for ecommerce businesses.
- [Merchant account](https://getrecharge.com/glossary/merchant-account/): A merchant account is a type of commercial bank account that enables businesses to make, accept, and process credit and debit card payments.
- [Revenue recognition](https://getrecharge.com/glossary/revenue-recognition/): Revenue recognition is an accounting principle that specifies how and when revenue is recognized.
- [Headless CMS](https://getrecharge.com/glossary/headless-cms/): A headless CMS is a type of backend-only content management system.
- [Conversion rate optimization](https://getrecharge.com/glossary/conversion-rate-optimization/): Conversion rate optimization is the process of improving your website and content to increase conversion.
- [Add to cart](https://getrecharge.com/glossary/add-to-cart/): The add-to-cart (ATC) button is a feature of ecommerce stores that allows customers to choose items to purchase without actually completing the payment.
- [Direct-to-consumer](https://getrecharge.com/glossary/direct-to-consumer/): Direct-to-consumer is a ecommerce business model where products or services are sold directly to end customers.
- [Text message marketing](https://getrecharge.com/glossary/text-message-marketing/): Text message marketing is an ecommerce marketing method that involves delivering promotional messages to customers via text message.
- [Recurring payment](https://getrecharge.com/glossary/recurring-payment/): Recurring payments are a key aspect of subscription commerce involving payments for goods or services that repeat on a set cadence.
- [Subscribe-and-save](https://getrecharge.com/glossary/subscribe-and-save/): Subscribe-and-save is a subscription business model where merchants offer the same products on a recurring basis.
- [Order management system](https://getrecharge.com/glossary/order-management-system/): An order management system is a method used by businesses to centralize the tracking and handling of essential operational functions like inventory management.
- [Payment processor](https://getrecharge.com/glossary/payment-processor/): A payment processor is a third-party company that manages commercial transactions by securely transmitting payment data between the customer.
- [Customer churn](https://getrecharge.com/glossary/customer-churn/): Customer churn (also referred to as customer attrition) is when customers stop using a business’s products or services over a certain period of time.
- [Lifetime value](https://getrecharge.com/glossary/lifetime-value/): Lifetime value is a key metric that measures the average amount a person spends with a business throughout their customer lifespan.
- [Conversion funnel](https://getrecharge.com/glossary/conversion-funnel/): A conversion funnel is a metaphor used in ecommerce marketing to describe the customer journey prior to making a purchase of a product or service.
- [LTV calculation](https://getrecharge.com/glossary/ltv-calculation/): How to calculate customer lifetime value Lifetime value is a crucial metric.
- [Mobile commerce](https://getrecharge.com/glossary/mobile-commerce/): Mobile commerce involves the buying and selling of goods and services via wireless handheld devices such as mobile phones and tablets.
- [Cross-selling](https://getrecharge.com/glossary/cross-selling/): Cross-selling is a sales tactic that attempts to increase the value of an order by showing customers related or complementary products or services they can.
- [Abandoned cart](https://getrecharge.com/glossary/abandoned-cart/): An abandoned cart is an online shopping cart that shoppers add items to, then exit the process before completing the purchase.
- [Headless commerce](https://getrecharge.com/glossary/headless-commerce/): Headless commerce is an ecommerce architecture where a brand’s frontend system is separated, or decoupled, from its backend system.
- [Annual recurring revenue](https://getrecharge.com/glossary/annual-recurring-revenue/): Annual recurring revenue (ARR) is an essential momentum metric for measuring year-over-year growth for SaaS companies and other recurring revenue businesses.
- [Recurring billing](https://getrecharge.com/glossary/recurring-billing/): Recurring billing is a payment model where businesses charge their customers a set fee at prearranged intervals for products or services.
- [Ecommerce conversion rate](https://getrecharge.com/glossary/ecommerce-conversion-rate/): Ecommerce conversion rate is the percentage of visitors to your ecommerce website or landing page that convert, or complete a desired action.
- [Click and mortar](https://getrecharge.com/glossary/click-and-mortar/): Click and mortar is a business model that combines both online and offline commerce experiences.
- [Click to open rate](https://getrecharge.com/glossary/click-to-open-rate/): Click to open rate (CTOR) is an email marketing metric used to assess the effectiveness of email content.
- [Subscription management](https://getrecharge.com/glossary/subscription-management/): Subscription management is the overseeing and handling of all subscription lifecycle operations for your customers.
- [Monthly recurring revenue](https://getrecharge.com/glossary/monthly-recurring-revenue/): MRR is an acronym for monthly recurring revenue, a key business metric.
- [Partial shipping](https://getrecharge.com/glossary/partial-shipping/): A partial shipment is the fulfillment of a single order in more than one delivery.
- [Cart abandonment rate](https://getrecharge.com/glossary/cart-abandonment-rate/): Cart abandonment rate is calculated by dividing a business’s total number of completed purchases by its total number of created online shopping carts.
- [Subscription commerce](https://getrecharge.com/glossary/subscription-commerce/): Subscription commerce is a business model where businesses offer products and services on a recurring basis.
- [V-commerce](https://getrecharge.com/glossary/v-commerce/): V-commerce, or virtual commerce, is an ecommerce term that has a variety of possible definitions.
- [Decoupled CMS](https://getrecharge.com/glossary/decoupled-cms/): A decoupled CMS is a content management system architecture where the backend and frontend systems are separated, or decoupled.
- [Promo codes](https://getrecharge.com/glossary/promo-codes/): Promo codes are alphanumeric codes that customers can enter during the checkout process to save money on an order.
- [Market demand](https://getrecharge.com/glossary/market-demand/): Market demand describes how much consumers in a particular segment want to purchase a certain product or service.
- [Customer portal](https://getrecharge.com/glossary/customer-portal/): A customer portal is a secure hub on your ecommerce website that gives your customers easy access to all relevant information about their business with you.
- [Order fulfillment](https://getrecharge.com/glossary/order-fulfillment/): Order fulfillment is the steps a business takes to deliver orders to customers.
- [D2C](https://getrecharge.com/glossary/d2c/): D2C is an ecommerce business model where a merchant produces their own products or services and sells them directly to consumers.
- [Customer retention](https://getrecharge.com/glossary/customer-retention/): Customer retention refers to the ability of a company to keep current customers with their business.
- [SKUs](https://getrecharge.com/glossary/skus/): SKUs, or stock keeping units, are unique product codes that facilitate supply chain and inventory management for both online retailers and brick-and-mortar.
- [Payment information](https://getrecharge.com/glossary/payment-information/): Payment information is the data that is required for customers to make a purchase online.
- [Subscriptions](https://getrecharge.com/glossary/subscriptions/): Subscriptions involve the selling of products or services on a recurring basis for a specific period of time, rather than as one-time purchases.
- [Payment method](https://getrecharge.com/glossary/payment-method/): A payment method is a way that customers pay for a product or service.
- [Order management](https://getrecharge.com/glossary/order-management/): Order management is a process used by businesses to digitally manage the entire lifecycle of a customer’s order.
- [Monthly subscription](https://getrecharge.com/glossary/monthly-subscription/): In a monthly subscription, a customer enters into an agreement with a business where they pay a recurring monthly fee in exchange for products or services.
- [Take rate](https://getrecharge.com/glossary/take-rate/): Take rate & gross merchandise volume  Take rate has multiple meanings within the ecommerce industry.
- [Automatic payments](https://getrecharge.com/glossary/automatic-payments/): Automatic payments are payments that a merchant automatically withdraws from a customer’s bank or credit union account.
- [Order processing](https://getrecharge.com/glossary/order-processing/): Order processing is a key element of order fulfillment that occurs on the business end after a customer places an order.
- [Conversational commerce](https://getrecharge.com/glossary/conversational-commerce/): Conversational commerce is a practice in ecommerce where brands use social interaction and social touchpoints to sell products or services.
- [Payment API](https://getrecharge.com/glossary/payment-api/): A payment API is an API (application programming interface) that enables ecommerce businesses to seamlessly manage payments.
- [Subscription business model](https://getrecharge.com/glossary/subscription-business-model/): In the subscription business model, businesses sell their products or services on a recurring basis.
- [Yearly subscription](https://getrecharge.com/glossary/yearly-subscription/): In a yearly subscription, customers enter into a contract with a business.
- [Direct-to-consumer advertising](https://getrecharge.com/glossary/direct-to-consumer-advertising/): Direct-to-consumer advertising (also referred to as DTC advertising) is the marketing of products or services directly to potential customers.
- [Annual subscription](https://getrecharge.com/glossary/annual-subscription/): In an annual subscription, a customer enters into an agreement with a business where they pay an annual recurring fee in exchange for products or services.
- [One-time purchase](https://getrecharge.com/glossary/one-time-purchase/): A one-time purchase is when a customer makes a single purchase of a product or service via a one-time payment.
- [Customer winback](https://getrecharge.com/glossary/customer-winback/): A customer winback, or win-back, is when a business regains its inactive customers or former customers.
- [Recurring subscription products](https://getrecharge.com/glossary/recurring-subscription-products/): A recurring subscription product is any product that is purchased on a set cadence via recurring payments.
- [Product detail page](https://getrecharge.com/glossary/product-detail-page/): A product detail page on an ecommerce website is a web page that showcases information about a specific product.
- [Involuntary churn](https://getrecharge.com/glossary/involuntary-churn/): Voluntary churn vs involuntary churn Involuntary churn refers to when customers unintentionally opt out of a subscription business’s products or services.
- [Subscriber churn](https://getrecharge.com/glossary/subscriber-churn/): Subscriber churn is when customers stop using the recurring products or services of a subscription business over a certain period of time.
- [ROAS](https://getrecharge.com/glossary/roas/): ROAS measures the amount of revenue generated by a company for each dollar spent on marketing and advertising efforts.
- [Customer acquisition cost](https://getrecharge.com/glossary/customer-acquisition-cost/): Customer acquisition cost is an important business metric that measures the amount a company spends to acquire customers.
- [LTV/CAC ratio](https://getrecharge.com/glossary/ltv-cac-ratio/): The LTV/CAC ratio compares a company’s customer lifetime value (LTV) to its average customer acquisition cost (CAC).
- [Subscription economy](https://getrecharge.com/glossary/subscription-economy/): The subscription economy refers to the increasing presence of subscription-based businesses in today’s ecommerce landscape.
- [CAC (customer acquisition cost)](https://getrecharge.com/glossary/cac-customer-acquisition-cost/): CAC (customer acquisition cost) measures the amount of money a company spends to earn the business of a customer.
- [Free shipping](https://getrecharge.com/glossary/free-shipping/): Free shipping is a marketing and sales tactic that is primarily geared toward consumers who shop online.
- [Checkout](https://getrecharge.com/glossary/checkout/): Checkout is the point in the shopping process where consumers finalize their purchases and pay a business for certain products or services.
- [Subscription fatigue](https://getrecharge.com/glossary/subscription-fatigue/): Subscription fatigue refers to a potential decrease in consumer interest around subscription services over time as the number of available subscription.
- [Repeat customer](https://getrecharge.com/glossary/repeat-customer/): A repeat customer, or repeat buyer, is a customer who makes at least two purchases with the same company.
- [ACH payment](https://getrecharge.com/glossary/ach-payment/): An ACH payment (also known as an ACH transfer or ACH transaction) is a type of electronic payment or money transfer made from one bank to another.
- [CLTV formula](https://getrecharge.com/glossary/cltv-formula/): In ecommerce, the CLTV formula calculates the average lifetime value of a customer.
- [Disintermediation](https://getrecharge.com/glossary/disintermediation/): Disintermediation refers to removing intermediaries from a process, distribution channel, transaction, or supply chain.
- [GMV](https://getrecharge.com/glossary/gmv/): GMV is a metric that represents the total monetary value of all goods and services sold by a merchant in a given period.
- [Ecommerce merchant](https://getrecharge.com/glossary/ecommerce-merchant/): An ecommerce merchant is a business that sells products or services online.
- [Product as a service](https://getrecharge.com/glossary/product-as-a-service/): In the PaaS (product as a service) business model, the outcomes produced by a product are sold, rather than the product itself.
- [Accrued revenue](https://getrecharge.com/glossary/accrued-revenue/): Accrued revenue is revenue that has been earned through the sale of goods or services, but for which cash payment has not yet been received.
- [Net promoter score](https://getrecharge.com/glossary/net-promoter-score/): Net promoter score (NPS) is a customer experience metric for gauging customer loyalty and customer satisfaction.
- [Checkout abandonment rate](https://getrecharge.com/glossary/checkout-abandonment-rate/): Checkout abandonment rate refers to the percentage of shoppers who begin the checkout process, but do not complete it, over a given time period.
- [Checkout conversion rate](https://getrecharge.com/glossary/checkout-conversion-rate/): Checkout conversion rate is an ecommerce metric that refers to the percentage of shoppers who begin the checkout process.
- [B2C](https://getrecharge.com/glossary/b2c/): B2C is an acronym for business-to-consumer, a retail model where businesses sell directly to consumers.
- [DTC ecommerce](https://getrecharge.com/glossary/dtc-ecommerce/): DTC ecommerce is a business model where merchants sell their products and services online.
- [Net revenue retention](https://getrecharge.com/glossary/net-revenue-retention/): Net revenue retention refers to the percentage of recurring revenue generated and retained by a business from its existing customers over a set period of time.
- [COGS](https://getrecharge.com/glossary/cogs/): COGS, or cost of goods sold, is a business expense and important input on an income statement.
- [Product margin](https://getrecharge.com/glossary/product-margin/): Product margin refers to the profit margin of a specific product.
- [Memberships program](https://getrecharge.com/glossary/memberships-program/): A memberships program (or membership program) allows customers of a brand to access an additional layer of rewards and benefits in exchange for a fee.
- [Product bundles](https://getrecharge.com/glossary/product-bundles/): Product bundles offer multiple products sold as one SKU, often at a discounted price.
- [Cash back](https://getrecharge.com/glossary/cash-back/): Cash back is an incentive used commonly with credit cards and online retail purchases.
- [Loyalty program](https://getrecharge.com/glossary/loyalty-program/): In ecommerce, a loyalty program is designed to offer exclusive benefits that reward customers for key actions.
- [Ecommerce personalization](https://getrecharge.com/glossary/ecommerce-personalization/): Ecommerce personalization is the practice of delivering shopping experiences that cater to individual customers’ needs.
- [Gift subscription](https://getrecharge.com/glossary/gift-subscription/): Gift subscriptions, also referred to as subscription boxes or services.
- [API](https://getrecharge.com/glossary/api/): An API, or Application Programming Interface, is a set of protocols.
- [Javascript SDK](https://getrecharge.com/glossary/javascript-sdk/): A JavaScript SDK, or Software Development Kit, is a set of tools.
- [User-generated content (UGC)](https://getrecharge.com/glossary/user-generated-content-ugc/): User-generated content refers to any form of content—whether it’s text.
- [Surprise and delight](https://getrecharge.com/glossary/surprise-and-delight/): Surprise and delight is a customer-centric strategy aimed at exceeding expectations by delivering unexpected, positive experiences to consumers.
- [Fulfillment center](https://getrecharge.com/glossary/fulfillment-center/): A fulfillment center is a centralized facility where ecommerce businesses store inventory, process orders, and prepare shipments for delivery to customers.
- [Recurring revenue](https://getrecharge.com/glossary/recurring-revenue/): Recurring revenue refers to the predictable and ongoing income generated from subscriptions, memberships, or repeat purchases over a specific period.
- [Recurring commerce](https://getrecharge.com/glossary/recurring-commerce/): Recurring commerce refers to a business model where customers purchase products or services on a recurring basis.
- [Value proposition](https://getrecharge.com/glossary/value-proposition/): A value proposition is the unique promise of value that a business offers to its customers.
- [Tiered Discounts](https://getrecharge.com/glossary/tiered-discounts/): Tiered discounts refer to a strategic pricing approach that incentivizes customers.
- [Business to business (B2B)](https://getrecharge.com/glossary/business-to-business-b2b/): Business-to-business refers to transactions or interactions occurring between two or more businesses, rather than between a business and its consumers.
- [Cart recovery](https://getrecharge.com/glossary/cart-recovery/): Cart recovery is the process of re-engaging customers who have added items to their online shopping cart but left the website without completing the purchase.
- [Business-to-consumer (B2C)](https://getrecharge.com/glossary/business-to-consumer-b2c/): Business-to-consumer (B2C) transactions involve businesses selling their products and services directly to individual consumers.
- [Call to Action (CTA)](https://getrecharge.com/glossary/call-to-action-cta/): A Call to Action is a prompt on a webpage that encourages users to take a specific action.
- [Dynamic pricing](https://getrecharge.com/glossary/dynamic-pricing/): Dynamic pricing, also known as real-time pricing, is a strategy where prices are adjusted based on market demand.
- [Ecommerce platform](https://getrecharge.com/glossary/what-is-an-ecommerce-platform/): An ecommerce platform is a comprehensive software solution that enables businesses to create, manage, and optimize their online stores.
- [SKU Swapping](https://getrecharge.com/glossary/sku-swapping/): SKU swapping is a feature in subscription management that allows businesses.
- [Trial period](https://getrecharge.com/glossary/trial-period/): A trial period is a limited-time offer that allows customers to use a product or service for free before deciding whether to commit to a paid subscription.
- [Subscription cancellation flow](https://getrecharge.com/glossary/subscription-cancellation-flow/): The subscription cancellation flow is the process a customer follows to cancel their subscription.
- [Onboarding flow](https://getrecharge.com/glossary/onboarding-flow/): An onboarding flow refers to the series of steps or actions a new customer takes after signing up for a service or subscription.
- [Pro-rated billing](https://getrecharge.com/glossary/pro-rated-billing/): Pro-rated billing refers to charging customers for only the portion of the service they use within a billing cycle.
- [Customer engagement score](https://getrecharge.com/glossary/customer-engagement-score/): A customer engagement score is a metric that quantifies how actively a customer interacts with a company’s products, services, or communications.
- [Billing cycle](https://getrecharge.com/glossary/billing-cycle/): A billing cycle refers to the interval at which customers are charged for a subscription service, typically occurring on a monthly, quarterly, or annual basis.
- [Auto-renewal](https://getrecharge.com/glossary/auto-renewal/): Auto-renewal is a feature in subscription services that automatically renews a customer’s subscription at the end of each billing cycle.
- [Digital subscription](https://getrecharge.com/glossary/digital-subscription/): A digital subscription refers to a recurring billing model in which customers pay for ongoing access to digital content.
- [Connected devices](https://getrecharge.com/glossary/connected-devices/): A connected device refers to a physical product linked to a digital ecosystem—typically through a companion app.
- [Meal kits](https://getrecharge.com/glossary/meal-kits/): A meal kit is a subscription-based service that delivers pre-portioned ingredients, recipes, or prepared meals directly to customers on a recurring schedule.
- [Phygital subscription](https://getrecharge.com/glossary/phygital-subscription/): Phygital subscriptions intentionally blend physical products and digital experiences into a single, ongoing offering.
- [Entitlements (for digital subs)](https://getrecharge.com/glossary/entitlements-for-digital-subs/): An entitlement refers to the digital permission or access right granted to a customer based on their subscription status, billing event, or payment success.

## Case Studies
- [VIVAZEN Cuts Churn in Half with Concierge SMS](https://getrecharge.com/case-studies/vivazen-cuts-churn-in-half-with-concierge-sms/): Discover how VIVAZEN used Concierge SMS to cut churn in half.
- [POV Beauty hit $1M in subscription sales by building for retention from day one](https://getrecharge.com/case-studies/pov-beauty-hit-1m-in-subscription-sales-by-building-for-retention-from-day-one/): POV Beauty reached $1M in subscription sales by prioritizing retention from launch.
- [Atome Bakery accelerates revenue 30% MoM after migrating to Recharge](https://getrecharge.com/case-studies/atome-bakery-accelerates-revenue-30-mom-after-migrating-to-recharge/): Atome Bakery accelerated revenue by 30% month over month after migrating to Recharge to support scalable subscription growth.
- [How subscriptions became the backbone of Arrae’s $100M business](https://getrecharge.com/case-studies/how-subscriptions-became-the-backbone-of-arraes-100m-business/): Arrae grew subscribers by 51%+, reduced monthly churn by 28%, and improved its save rate by 36% — powering the subscription engine behind its $100M business.
- [ButcherBox migrates 400,000 subscribers to Recharge in 76 business days](https://getrecharge.com/case-studies/butcherbox-migrates-400000-subscribers-to-recharge-in-76-business-days/): ButcherBox migrated 400,000 subscribers to Recharge in 76 business days.
- [Harry’s migrates subscription commerce tech stack to Recharge and Shopify](https://getrecharge.com/case-studies/harrys-migrates-subscription-commerce-tech-stack-to-recharge-and-shopify/): Pioneering DTC brand Harry’s was created to stand out from other shaving companies.
- [BODi migrates 800,000+ subscriptions to Recharge as part of landmark Shopify replatform](https://getrecharge.com/case-studies/bodi-migrates-800000-subscriptions-to-recharge-as-part-of-landmark-shopify-replatform/): BODi migrated 800,000 subscriptions to Shopify and Recharge in under eight months, achieving a 99.9% success rate across three storefronts.
- [Naked Paper recovers CAC 20% faster with Recharge’s Checkout Upsell Swap](https://getrecharge.com/case-studies/naked-paper-recovers-cac-20-faster-with-recharges-checkout-upsell-swap/): Naked Paper used Recharge's Checkout Upsell Swap to lift AOV 63% and recover CAC 20% faster, with near-zero setup and no ongoing maintenance.
- [Kollo Health streamlines tech stack & saves 65% more cancellations with Retain](https://getrecharge.com/case-studies/kollo-health-streamlines-tech-stack-saves-65-more-cancellations-with-retain/): Kollo Health streamlined its tech stack and saved 65% more cancellations by using Recharge Retain to reduce subscriber churn.
- [BUBS Naturals triples new subscriber growth by pairing disciplined economics with high-impact strategy](https://getrecharge.com/case-studies/bubs-naturals-triples-new-subscriber-growth-by-pairing-disciplined-economics-with-high-impact-strategy/): BUBS Naturals triples subscriber growth by pairing disciplined economics with high-impact lifecycle strategy to scale acquisition.
- [Auri embedded loyalty into subscriptions and drove 3.2x higher subscriber spend](https://getrecharge.com/case-studies/auri-embedded-loyalty-into-subscriptions-and-drove-3-2x-higher-subscriber-spend/): Auri Nutrition accelerates subscriber growth by aligning disciplined unit economics with lifecycle strategy to scale subscriptions profitably.
- [quip turns to Recharge to power subscriptions at scale](https://getrecharge.com/case-studies/quip-turns-to-recharge-to-power-subscriptions-at-scale/): quip turned to Recharge to power subscriptions at scale, enabling flexibility, automation, and long-term recurring revenue growth.

## Reports
- [Subscription Trend Report 2026](https://getrecharge.com/reports/subscription-trend-report-2026/): Subscription benchmarks across 20,000 brands, plus real examples and actionable strategies for where your category stands.

## Posts
- [Inside ChargeX East: How the best brands are driving retention in the agentic era](https://getrecharge.com/blog/inside-chargex-east-how-the-best-brands-are-driving-retention-in-the-agentic-era/): At ChargeX East, Recharge and Shopify gathered top DTC brands to explore subscription growth in the agentic era.
- [2026 Black Friday marketing strategy for subscription brands](https://getrecharge.com/blog/2026-black-friday-marketing-strategy-for-subscription-brands/): Black Friday is the best week to sell annual subscription plans.
- [Creatine is booming, but its subscription prize is already being claimed](https://getrecharge.com/blog/creatine-early-mover-subscription-advantage/): Pre-2023 supplement stores run 15x the subscription GMV of new creatine entrants, and the gap is widening.
- [GLP-1s are quietly recomposing your subscription carts (and your topline revenue’s hiding how)](https://getrecharge.com/blog/glp-1-subscription-cart-recomposition/): GLP-1s aren't shrinking subscription carts.
- [Why “protein-plus” retains subscribers 36% better than protein alone](https://getrecharge.com/blog/protein-plus-subscription-retention/): Plain protein is the leakiest functional subscription claim; "protein-plus" retains far better.
- [Shopify’s betting agentic commerce will become the default for product discovery. What does that mean for subscriptions?](https://getrecharge.com/blog/agentic-commerce-subscriptions/): AI is taking over product discovery.
- [Health and wellness is the biggest category in subscriptions (duh), and the supplement boom is why](https://getrecharge.com/blog/health-and-wellness-subscription-growth/): Health and wellness is now the #1 subscription category, powered by replenishment supplements.
- [Shoppers said they’d gift a subscription for Father’s Day. The data says they didn’t (well, not really)](https://getrecharge.com/blog/fathers-day-subscription-gifting/): PwC says 45% planned to gift a subscription for Father's Day.
- [Custom analytics reports: the 4 subscription reports worth building first](https://getrecharge.com/blog/custom-analytics-reports/): Four custom Recharge reports worth saving: which products drive subscriptions, where churn concentrates, top recurring revenue, and how promo cohorts retain.
- [Supplement subscriptions have the leakiest first reorder (but investors don’t seem to mind)](https://getrecharge.com/blog/supplement-subscription-retention/): Supplement subscriptions have the leakiest first reorder but stay durable deep in the lifecycle.
- [Recurrence, not growth, is the consumer IPO qualifier](https://getrecharge.com/blog/recurrence-not-growth-consumer-ipo/): Recurring demand, not growth, is what makes a consumer brand IPO-ready.
- [The wellness-ification playbook: why ‘functional’ products don’t make stickier subscriptions](https://getrecharge.com/blog/wellness-ification-playbook-subscription-retention/): Functional and ritual products get skipped nearly 75% more than commodity staples and process fewer orders.
- [Subscription churn is front-loaded: the first reorder matters more than acquisition](https://getrecharge.com/blog/subscription-churn-front-loaded-first-reorder/): About 61% of subscription cancellations hit the first two renewals.
- [How do backup payment methods affect involuntary churn?](https://getrecharge.com/blog/how-do-backup-payment-methods-affect-involuntary-churn/): Backup cards signal loyalty, but they only cut involuntary churn when the platform works the failed charge.
- [Electrolyte brands are multiplying faster than their subscribers](https://getrecharge.com/blog/electrolyte-brands-vs-subscribers/): Electrolytes are one of the hottest bets in consumables.

## Optional
- [Developer documentation](https://docs.getrecharge.com/): Guides for building subscription experiences, integrations, customer portals, and partner applications.
- [Developer documentation index](https://docs.getrecharge.com/llms.txt): Machine-readable index of Recharge developer guides in Markdown.
- [Recharge API reference](https://developer.rechargepayments.com/2021-11): Endpoints, request parameters, response schemas, and API examples.
- [Sitemap index](https://getrecharge.com/sitemap_index.xml): Lists the canonical URLs available for search-engine discovery.